(CLOSED) 2024 Indiana Media Study Results and Future Technologies

Description

On Tuesday, April 30, the Indiana Broadcasters Association is spending the day briefing radio members about new technologies for radio members.  Late that afternoon, our television members are invited to join the last two hours of the day for a look ahead for all media – as well as an overview of the newly-completed Indiana Media Study, from research expert SmithGeiger.

Then, we’ll brief advertising executives with top line results about the power of local broadcasting and enjoy a friendly reception at the SILO Auto Club & Conservancy in downtown Indianapolis (free parking at 644 East Washington Street, Indianapolis.)

DETAILS:

2:00PM               Arrival

2:15pm                  Keynote: Shawn DuBravac

The former Chief Economist of the Consumer Technology Association and best-selling author, Shawn is a futurist with a keen understanding of technology trends, including in the automobile. Shawn is a regular speaker at broadcasting conventions including the NAB and several State Associations, and brings a sensibility to the future impact of how changes in the car will affect broadcasters.

3:00pm                   2024 Indiana Media Study

The results of IBA’s first Indiana Media Consumption Study by SmithGeiger will be shared with members in attendance, followed by a summary for advertising agency executives invited to learn more.

4:00pm                   Advertising Agency Briefing & Reception at the Car Collection