(CLOSED) Indiana Media Study and Reception

Description

“Gen Z only gets news from TikTok…”

“America is so polarized that no one is paying attention to local media….”

“No one really listens to the radio anymore, because everyone’s on Spotify….”

“Television is only for old people…

Maybe you believe all or some of those opinions, but the facts are quite different for Indiana residents -- according to the results of a new just-completed SmithGeiger Indiana Media Consumption Study.

The Indiana Broadcasters Association invites you to join our member stations and consumer research expert Nicole Bergen, Founder and Chief Strategest at Elevate (as well as an executive at SmithGeiger) for an overview of the Indiana Media Landscape.  Nicole will briefly review the latest research, and shed light on contemporary consumer media behaviors and sentiments for Indiana residents.

Join us for a quick briefing, a cocktail, and some time before the month of May with the incredible car collection at the SILO Auto Club & Conservancy. (Address: 644 East Washington Street, Indianapolis, Indiana)

Why?  Maybe your assumptions about Indiana viewers and listeners need a quick tune-up!

Sponsored by the Indiana Broadcasters Association of more than 250 Hoosier radio and television stations, with membership spanning from Hammond to Evansville, South Bend to Richmond, and Fort Wayne to Terre Haute (and everywhere in between.)