Radio broadcasters live in challenging times, with new technology for stations and listeners that could upend the listening experience. Stay ahead of the changing environment by learning what’s next for radio and how stations can adapt to follow the audience. Regardless of format – from country music to news/talk, sports, inspirational, and classic hits – Indiana broadcasters can learn more about how radio continues to evolve and how to prepare for change. Staged at the downtown Indianapolis SILO Auto Club and Conservancy, the event also features a private tour of SILO’s car collection.
The event begins at 10:00AM, with free parking available at the Silo Auto Club and Conservancy at 644 East Washington Street in downtown Indianapolis.
Additionally, IBA will reveal the results of our new 2024 Indiana Media Consumption Study at a special reception for the advertising community from 4:00PM-6:00PM.
Seminar Agenda:
10:00am Opening Remarks: Dave Arland, IBA Executive Director
Joseph F. D'Angelo, Senior VP, Broadcast Radio & Digital Audio
Xperi has been at the forefront of ensuring that broadcasters are well-represented in a high-quality way in automobiles. Their DTS Autostage platform, which is free for broadcasters, ensures not only that radio looks great, but also provides data to help stations understand where and when their audience listens while in the car.
Arianne Walker, Chief Evangelist: Amazon Smart Vehicles
Arianne has been at the forefront of the development of Amazon Alexa for automobiles. She will share insight into what Alexa in the car is capable of today, as well in the future, including audio and video.
The State of Radio In The Car: Fred and Paul Jacobs
Our lunch speakers will present just-released findings from their latest Techsurvey as well as a review of trends showcased at the 2024 Consumer Electronics Show.
Taking Radio’s In-Dash Presentation To A New Level: Steve Newberry, CEO, Quu
Quu provides broadcasters with the ability to showcase their metadata content in a high quality, consistent way in both their RDS feeds as well as through HD Radio, where title, artist, and corresponding graphics can be featured. Quu also provides numerous ways for stations to generate revenue through the integration of enhanced information and graphics that are provided when ads run, and at other times during the broadcast. Steve Newberry is also a broadcaster and currently owns stations in Kentucky, so he not only understands the technology, but its proper application.
NAB’s Digital Dashboard Report: David Layer, VP of Advanced Engineering, National Association of Broadcasters
The 3rd edition of the “Best Practices” report was published by the NAB last October. Highlights from the report will be shared by David Layer, who will showcase the importance of ensuring that radio look as good as possible in the car, along with tips on how to execute them.
Indiana Media Study: Nicole Bergen of SmithGeiger
Hear results of a new Indiana Media Study commissioned by IBA and conducted by noted research firm SmithGeiger, which has completed similar studies in other states. The survey of some 1,500 Hoosiers profiles their media consumption habits -- from morning drive radio to TV news and social platforms -- is the first comprehensive overview of both attitudes about media sources and consumption habits.
Future Forward Keynote: Shawn DuBravac
The former Chief Economist of the Consumer Technology Association and best-selling author, Shawn is a futurist with a keen understanding of technology trends, including in the automobile. Shawn is a regular speaker at broadcasting conventions including the NAB and several State Associations, and brings a sensibility to the future impact of how changes in the car will affect broadcasters.
A short Media Study presentation and reception will follow for invited advertising agency executives at 4:00PM, and IBA members are encouraged to stay and mingle with advertising decision-makers.